Contemporary folklore and stereotypes that we are exposed to contribute to a lack of knowledge concerning native American fishing practices. Brumbach (1986:36) noted that "popular folklore emphasizes fertilizer value of the fish but seems vague about their consumption as food." Perhaps the stereotype of the "hunter/gatherer" among anthropologists similarly attenuated a focus on fishing, as the word "fishing" is not included in the phrase "hunting/gathering." Despite this fact, in some societies, the role of fishing may have been equal to or surpassed that of hunting and/or gathering. 
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The Zimmerman Advertising Program Team 
A dedicated team of leaders with both university and professional experience guides the Zimmerman Advertising Program (ZAP) to ensure that students learn advertising and business like no other program in the world. The team closely monitors the progress of the students and the strategic direction of the program.
The Zimmerman Advertising Program's Living Learning Community 
The Zimmerman Advertising Program invites 34 college freshmen to live and learn together in Poplar Hall.
Zimmerman Advertising Program Students Visit the Zimmerman Advertising Agency 
The “ZAP ” cohort, which is the first to enter USF as Muma College of Business students studying advertising, had the opportunity to visit the Zimmerman Advertising Agency in Ft. Lauderdale in January of this year.
Recruitment in the Zimmerman Advertising Program 
After thoroughly restructuring the Zimmerman Advertising Program (ZAP) curriculum at USF, the application and selection process of incoming students needed to be updated.
Zimmerman Advertising Program Welcomes Class of 2020 to USF 
On Aug. 20, 2015, the Zimmerman Advertising Program welcomed 23 students to the class of 2020 ZAP cohort at the University of South Florida.