Samsung charges high prices for their products due to the semiconductor technology integrated in their high quality products. This makes it hard for the company to target middle and low class people who form a larger portion of the consumer market. This forces the company to expand the target, which is only achievable in 2014. The weakness presents less or minimal effects to customers since the product quality is unsurpassed and to the consumer, concerned with quality than price the effect are none. However, financial conscious customers will compare the prices with others and resort to cheaper alternatives (Ferrell & Hartline, 2010).
A similar type of review that may be biased is the so-called " puff piece ", a review of "[a product]", film, or event that is written by a sympathetic reviewer or by an individual who has a connection to the product or event in question, either in terms of an employment relationship or other links. For example, a major media conglomerate that owns both print media and record companies may instruct one of its employees in one of its newspapers to do a review of an album which is being released by the conglomerate's record company. Although some journalists may assert their professional independence and integrity, and insist on producing an unbiased review, in other cases, writers may succumb to the pressure and pen a biased "puff piece" which praises the product or event while omitting any discussion of any shortcomings. In some cases, "puff pieces" purport to provide a review of the product or event, but instead merely provide " peacock words " ("An amazing recording"); " weasel words " and tabloid-style filler which is peripheral or irrelevant to assessing the qualities of the product or event ("During the filming, there were rumors that romantic sparks flew between the two co-leads, who were often seen talking together on the set").
Although advertising influences the consumer to purchase products or services, it is solely up to the product or service to ensure that the consumer is happy with it. A consumer can either reject or accept the product or service. This can happen no matter how good the advertising is. Bottom line is, the product has to be of the standard promised in the advertising. If the customer is hooked on the product or service, nothing will make the consumer deviate from his choice. Similarly, if it is not good, no amount of advertising will make the consumer purchase it again.